Digital Data and Performance Manager

Data Analyst/ Performance Manager / Power BI / Data Visualisation/ Digital Data

Digital Data and Performance Manager

We are looking for an experienced Digital Data and Performance Manager, passionate about digital data & technology.

Your tasks & responsibilities:

  • Collaborate with Cluster and Local digital teams to translate Regional and Cluster strategies and frameworks into efficient and effective media plans with the right KPI-set to track and to drive fast data-based decisions for our brands.
  • Define, organize, and track media & digital measurement framework for earned, owned, and paid channels across efficiency, quality, and effectiveness.
  • In partnership with local teams and media agency partners, drive consumer data agenda across 1st, 2nd, 3rd party data segments, incl. data collection, audience segmentation, data partnerships, etc.
  • Proactively seek connection between different databases to enable end-users to make better strategic decisions (e.g. bigger commercial and marketing potential, stronger customer value).
  • Guide business with leading / lagging indicators as well promoting outcome-based mindset and advise on its operational application with meaningful insights.
  • Maintain understanding of the latest data & Mar-tech/AdTech (e.g. Google tech. stack, META data, Drupal, DCO etc.) opportunities and trends.
  • In collaboration with the Creative & Content Lead and Local Digital Managers, regular review of media performance and provide creative optimization recommendations.
  • Partner with other cluster media & data leads, to share best-practices, explore collaboration opportunities etc.
  • Identify innovative digital and data analytics improvements to enhance the digital capabilities and self-service analytics.
  • Train & upskill local market teams on data driven marketing across media, data, and tech.

Who you are:

  • Educated to degree standard: higher education, university degree.
  • 7+ years of experience in a strategic media handling role with a minimum 5+ years of sound professional experience in Digital marketing with solid track record of success or similar experience in an agency environment, preferably for Consumer Health or FMCG brands.
  • Previous media agency experience or intense collaboration with agencies is a must.
  • Thorough understanding of media landscape, digital platforms; knowledge of all areas of media buying and planning (digital/biddable), and media analytics.
  • Strong analytical and problem-solving skills with an entrepreneurial mindset.
  • Good understanding of key existing and emerging AdTech & MarTech landscape and its application in media strategies. Knowledge and use of Datastudio/LookerStudio, Tableau, PowerBI, Google Analytics, DCO, META is preferred.
  • Experience developing and implementing consumer data approach (across 1st, 2nd, and 3rd party data sources) in campaign strategy incl. segmentation and creative personalization.
  • Understanding of various media measurement approaches (e.g. MMM, attribution etc.) and digital analytic tools.
  • Experience with eCommerce is a plus.
  • Ability to drive change: upskill and transmit digital knowledge and mindset and lead toward data-driven organization.
  • Strong inter-personal and communication skills (written and oral), able to persuade and influence others through personal credibility and assertiveness, capable to adapt to audience specifics.
  • Ability to work in cross-functional teams.
  • Strong agile project management skills with an entrepreneurial mindset.
  • Result-driven working style as well as proven project management skills.
  • Must be curious, ambitious, and hungry for constant growth.
  • Fluent in English, both written and spoken.
  • Working remotely is possible partially.
Click here to access HAYS Privacy Policy, which provides detailed information on how we use and protect your personal information, and your rights in relation to this.


Job type
Business Services

Talk to a consultant

Talk to Voros Martin, the specialist consultant managing this position, located in Budapest
Budapest, Szabadság tér 7, Bank Center

Telephone: 0036706536217

Similar jobs to Digital Data and Performance Manager

  • Information Services Manager

    Multinational company / Német / German / Information Services Manager / Collection / Távmunka / Remote
  • SAP Manager

    SAP Manager
  • Digital Project Manager

    Project Manager/IT/Digital Marketing/Budapest