Digital Data and Performance Manager

We are looking for an experienced Digital Data and Performance Manager, passionate about digital data & technology.

Your tasks & responsibilities:

• Collaborate with Cluster and Local digital teams to translate Regional and Cluster strategies and frameworks into efficient and effective media plans with the right KPI-set to track and to drive fast data-based decisions for our brands.
• Define, organize, and track media & digital measurement framework for earned, owned, and paid channels across efficiency, quality, and effectiveness.
• In partnership with local teams and media agency partners, drive consumer data agenda across 1st, 2nd, 3rd party data segments, incl. data collection, audience segmentation, data partnerships, etc.
• Proactively seek connection between different databases to enable end-users to make better strategic decisions (e.g. bigger commercial and marketing potential, stronger customer value).
• Guide business with leading / lagging indicators as well promoting outcome-based mindset and advise on its operational application with meaningful insights.
• Maintain understanding of the latest data & Mar-tech/AdTech (e.g. Google tech. stack, META data, Drupal, DCO etc.) opportunities and trends.
• In collaboration with the Creative & Content Lead and Local Digital Managers, regular review of media performance and provide creative optimization recommendations.
• Partner with other cluster media & data leads, to share best-practices, explore collaboration opportunities etc.
• Identify innovative digital and data analytics improvements to enhance the digital capabilities and self-service analytics.
• Train & upskill local market teams on data driven marketing across media, data, and tech.

Who you are:

• Educated to degree standard: higher education, university degree.
• 7+ years of experience in a strategic media handling role with a minimum 5+ years of sound professional experience in Digital marketing with solid track record of success or similar experience in an agency environment, preferably for Consumer Health or FMCG brands.
• Previous media agency experience or intense collaboration with agencies is a must.
• Thorough understanding of media landscape, digital platforms; knowledge of all areas of media buying and planning (digital/biddable), and media analytics.
• Strong analytical and problem-solving skills with an entrepreneurial mindset.
• Good understanding of key existing and emerging AdTech & MarTech landscape and its application in media strategies. Knowledge and use of Datastudio/LookerStudio, Tableau, PowerBI, Google Analytics, DCO, META is preferred.
• Experience developing and implementing consumer data approach (across 1st, 2nd, and 3rd party data sources) in campaign strategy incl. segmentation and creative personalization.
• Understanding of various media measurement approaches (e.g. MMM, attribution etc.) and digital analytic tools.
• Experience with eCommerce is a plus.
• Ability to drive change: upskill and transmit digital knowledge and mindset and lead toward data-driven organization.
• Strong inter-personal and communication skills (written and oral), able to persuade and influence others through personal credibility and assertiveness, capable to adapt to audience specifics.
• Ability to work in cross-functional teams.
• Strong agile project management skills with an entrepreneurial mindset.
• Result-driven working style as well as proven project management skills.
• Must be curious, ambitious, and hungry for constant growth.
• Fluent in English, both written and spoken.
• Working remotely is possible partially.