The wait for the greatest sporting show on earth is nearly over: from June 12 2014, billions of football fans will spend a month living and breathing the beautiful game during the World Cup in Brazil.
Top-class players from the 32 teams that have qualified will strut their stuff to samba beats in stadiums throughout football’s spiritual home. As Official Recruitment Partner for Manchester City, we'll be cheering on stars Vincent Kompany (Belgium), Sergio Aguero, Pablo Zabaleta (Argentina), Alvaro Negredo, David Silva (Spain) and Edin Dzeko (Bosnia), as they compete for glory on football’s grandest stage.
Spain and Argentina are two of the four favourites for the cup, with long records of producing sublime individual talents and tight-knit, winning teams. A gifted individual can conjure moments of brilliance, but he can’t work alone. At Brazil’s last World Cup in 1970, Brazilian striker Pele may have been one of the world’s best players, but he still needed exceptional teammates to provide the perfect pass.
That demand for teamwork is as crucial in the workplace as it is on the pitch. Every team needs quality players who not only recognise their own roles, but those around them. Every member of the team needs to be driven, and to fully understand the strategy. Get those elements right and you have the makings of a world-beater – in sport or in business.
And of course, sport is big business. The 2010 FIFA World Cup was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle, and at least one minute of the competition was watched by over 3.2 billion people, or 46.4 per cent of the entire population on earth.
The English Premier League (EPL) attracts 70 per cent of the world’s two billion football followers in more than 200 countries, with China accounting for 331 million of those viewers. Manchester City alone receives 220,000 hours of global TV coverage each year.
But creating a sponsorship with a football team is about more than just audience figures. For businesses in a competitive marketplace, football serves as a perfect motif for many of the challenges we all face. From recruiting the right people in the right positions, to training harder and more effectively than the competition, to inspirational leaders and visionary managers, what happens on the pitch has a powerful resonance with the world of business.
We're proud to support Manchester City, a team plying its trade in one of the world’s top leagues. The club’s success comes from finding the best talent to create a winning team – an approach that we, as a global recruitment company, can fully appreciate.